The Digital Passenger Experience & Retail Revenue Platform for Airports

The Executive Challenge: Passenger Engagement and Retail Capture

Airport commercial teams face a fundamental gap. Millions of passengers pass through the terminal, but the airport has no structured digital relationship with them. Passengers engage with airline apps, ride-hailing apps, and social media — but not with the airport. The result is lost retail revenue, underperforming concessions, and limited insight into passenger behavior.

• Low retail capture rate — Passengers move from security to gate without engaging with concession offerings. No pre-travel awareness of what's available.
• No pre-arrival engagement — The airport has no digital channel to reach passengers before they arrive. Shopping decisions happen at the gate, if at all.
• Fragmented concession visibility — Retail tenants and F&B operators lack a unified digital presence. Passengers see signage, not structured product catalogs.
• Passenger information overload — Information desks handle repetitive queries about flights, gates, services, and transport. Resources are consumed by routine questions.
• Limited data insights — No consolidated view of what passengers search for, ask about, or want to buy. Commercial planning is based on foot traffic counts, not demand intelligence.
• Arriving passengers underserved — Inbound travelers receive no structured destination information. The airport loses the opportunity to be the gateway to the destination.

Destinito Enterprise Airport Platform

Destinito provides airports with a complete digital passenger experience layer — deployed as an airport-branded Progressive Web App (PWA) that requires no app store download. Passengers access it through WiFi portal integration, QR codes throughout the terminal, or direct URL. The platform is built on structured destination and airport data, not generic web content.

• Airport-branded PWA — A mobile-first passenger application carrying your airport's identity. Fully branded, installable on any device, and accessible without an app store.
• Structured concession data — Every retail tenant, F&B outlet, lounge, and service is populated with structured data: location, product categories, hours, contact, and promotions. Not a list of names — a complete digital directory.
• AI passenger concierge — An AI assistant trained on your airport's specific data: terminal layout, tenant directory, flight schedules, service information, and curated destination knowledge. Answers passenger questions instantly in English, Spanish, French, and Dutch.
• ShopBeforeYouFly e-commerce — A dedicated pre-order and click-and-collect system for airport retail. Passengers browse duty-free catalogs, reserve products, and collect at the shop on departure day.
• Digital coupon system — Tenant-managed promotional offers distributed to passengers within the app. Geographically and temporally targeted. Fully tracked from impression to redemption.
• WiFi portal integration — Connect with the airport WiFi captive portal to present the passenger app on first connection. No friction, no download, immediate engagement.
• Passenger analytics dashboard — Executive-level reporting on passenger engagement, search trends, retail demand signals, coupon performance, and concierge interaction patterns.

ShopBeforeYouFly: Airport Retail E-Commerce Engine

ShopBeforeYouFly is the e-commerce layer purpose-built for airport retail. It transforms the passenger's phone into a duty-free shopping channel — before they arrive at the airport.

• Pre-order before arrival — Passengers browse the full duty-free catalog from home, hotel, or taxi. They select products, choose a collection time, and arrive at the shop ready to collect.
• Click and collect — No payment required online. Passengers pay at the shop when they collect. This removes friction and builds trust.
• Duty-free integration — Products are organized by category, brand, and price point. Duty-free allowances and customs information are surfaced contextually.
• Concessionaire dashboard — Each retail tenant manages their own product catalog, availability, pricing, and reservations through a dedicated portal. The airport has full visibility across all tenants.
• Revenue uplift potential — Pre-order customers have higher average basket values than walk-in shoppers. Passengers who browse before arrival are more likely to purchase. The e-commerce channel creates incremental revenue, not cannibalization.

ShopBeforeYouFly is not a marketplace that competes with your tenants. It is a digital sales channel that your tenants use to reach passengers earlier in the journey — and that the airport benefits from commercially.

AI-Powered Airport Concierge Intelligence

The Destinito AI concierge is not a generic chatbot. It is an airport-specific AI assistant trained on structured data: your terminal layout, your tenant directory, your flight schedules, your service information, and curated destination knowledge for arriving passengers.

Passengers interact through natural language. "Where can I eat near Gate 14?" "Is there a pharmacy in the terminal?" "What's the status of flight KL785?" "How do I get to the city center?" The AI responds instantly with accurate, structured information — not web search results.

Every interaction generates insight. The AI logs what passengers ask about, what they search for, and what information gaps exist. This data feeds into the analytics dashboard, giving commercial teams actionable intelligence about passenger needs and demand patterns.

Airport Passenger Analytics & Decision Intelligence

The Destinito executive dashboard provides consolidated reporting on passenger engagement across the platform. This is not website analytics — it is demand intelligence for airport commercial planning.

• Passenger search trends — What passengers search for in the terminal: product categories, F&B types, services, and information. Reveals unmet demand.
• Retail demand insights — Which product categories generate the most pre-order interest. Which tenants drive the most digital engagement. Where commercial gaps exist.
• Conversion metrics — From browse to reserve to collect. Track the full ShopBeforeYouFly funnel across tenants and product categories.
• Concierge interaction patterns — What questions passengers ask the AI, how often, and where in the terminal. Identifies information gaps and service improvement opportunities.
• Coupon performance — Impression, claim, and redemption rates for every digital promotion. ROI measurement for tenant marketing programs.
• Executive reporting — Consolidated dashboards for commercial leadership. Scheduled reports. Exportable data for board presentations and tenant negotiations.

Commercial Partnership Model

Destinito operates as a strategic partnership, not a software license. Commercial structures are designed to align incentives between the platform, the airport, and the concession community.

• Flexible licensing — Platform access structured around airport size, passenger volume, and deployment scope. Designed to scale with the operation.
• E-commerce revenue share — ShopBeforeYouFly generates incremental retail revenue. Commercial structures include revenue share aligned with airport commercial goals.
• Sponsored concession placement — Premium positioning within the app for retail tenants and F&B operators. A new digital revenue channel for the airport's commercial team.
• Digital coupon programs — Tenant-funded promotional programs with airport oversight. Performance-based, measurable, and managed through the platform.

No fixed pricing published. Commercial structures are tailored to the airport's operational context, passenger volume, and strategic objectives. Every engagement begins with a strategic consultation.

Structured Destination Data Advantage

For arriving passengers, the airport is the entry point to the destination. Destinito's structured destination database provides curated, verified data about local restaurants, attractions, transport, accommodation, and services. This data powers the AI concierge's destination recommendations and the arriving passenger guide.

This is not scraped internet content. It is structured, categorized, continuously maintained destination intelligence — the same data that powers hotel concierge systems, vacation rental guides, and cruise port platforms across the Destinito ecosystem.

Implementation & Ongoing Partnership

Destinito is not self-serve software. Implementation is a managed process with dedicated support at every stage:

• Data structuring — We build your airport's complete digital directory: every tenant, service, facility, and transport option, organized into structured data.
• Concession onboarding — Retail tenants and F&B operators are onboarded individually. Product catalogs are populated. Promotional tools are configured.
• AI configuration — The AI concierge is trained on your airport's specific data. Terminal layout, tenant directory, service information, and flight data are integrated.
• Ongoing platform management — Tenant data updates, AI refinement, analytics reporting, and feature enhancements are managed continuously. Not a launch-and-leave deployment.
• Long-term partnership — Destinito operates as a digital infrastructure partner. Quarterly reviews, roadmap alignment, and commercial optimization are part of the engagement.

Frequently Asked Questions